The report that keeps your finger on New Zealand’s pulse.

Essential Report

The Essential Report is an ongoing opinion poll that leads New Zealand’s political research. Spanning everything from politics to the environment, the economy to equality, the Essential poll tracks the mood of the nation and gets to the heart of issues affecting New Zealanders.

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Political Insights

Latest Essential Report

15 November 2023

Key Insights

  • Given New Zealanders are still waiting to see what the formal coalition agreement looks like, its no wonder there is a lack of confidence that the National, ACT and NZ First parties will be able to work constructively together.

  • Cost of living remains an important issue, and two thirds of New Zealanders don’t expect that the National-led government can improve this; 35% of National voters don’t think they’ll make things better in this area.

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Client Projects

These are some examples of client projects that Essential Research have delivered recently. These projects are large scale, public facing and cover a range of issues including energy, affordable housing, childcare and more. If you are interested in conducting a similar research project, please contact us using the button below.

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Australian Housing Monitor

The Australian Housing Monitor is a large, nationally-representative survey covering public experiences and attitudes toward housing related issues. Read more

Energy Consumer Sentiment & Behaviour Surveys

Energy Consumer Sentiment & Behaviour Surveys

The most comprehensive ongoing research ​studies of the attitudes and activity of residential and small business energy consumers in Australia.  Read more

Queensland Household Energy Survey

Queensland’s most comprehensive survey capturing household insights and trends in energy behaviors and attitudes. Read more

Early Learning Monitor 2022

The Early Learning Monitor

This research aims to understand how everyday Australians and parents think the early learning system currently works, how it impacts children into adulthood and how important this issue is to their vote. Read more

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